Greg Greenawalt

Greg Greenawalt is a leader in hospitality management and builder of high performance teams focused on customer loyalty and revenue development

Greg Greenawalt's Bio:

Greg Greenawalt's Experience:

• General Manager at Intercontinental Hotel Group/ Crowne Plaza Brand / Valor Hospitality Partners

  January 2013 - Present | Greenville South Carolina

  General Manager of the Crowne Plaza Hotel in Greenville SC for Valor Hospitality Partners. The hotel has 7,000sq. ft. of meeting space and a Ruth's Chris Steak House on site. I have successfully coordinating a $5 million dollar total hotel renovation and capital improvement project for the asset ownership group which began in May 2013 and was completed in January 2014. The hotel held it's grand community re-launch on Jan.9th 2014 to reposition the property in the upscale market segment.First year results ADR increase of +8.5% . Revenue increase of +36% Rev Par increase +39% GOP Increase + 167% . Year to date Jan- May. 2015 the hotel is ranked Number One In the United States out of 224 Crowne Plaza Hotels for Over-All guest experience and satisfaction, one of only 3 ELITE Crowne Plaza Hotels in the United States . The hotel was also honored with the IHG's highest award the Torchbearer Award given to the top 8 Hotels in the Crowne Plaza Brand based upon the highest customer satisfaction and over all guest experience surveys scores . In addition I was awarded IHG's Best of the Best Award as General Manager of the year for the Crowne Plaza brand . www.crowneplaza.com/gsp-ropermt

• VP of Marketing & Business Development, Published Author at Destination Concepts LLC

  September 2009 - Present | Charlotte NC

  Destination Concepts LLC is the holding company for my book Destination Charlotte the book which was published by Lorimer Press in Nov 2010. Destination Charlotte the book is a beautiful color photography book that captures the feeling of working, living and playing in Charlotte and the surrounding Piedmont region with new color images .The book contains supporting commentary from city and community leaders,and is dedicated to those that make their living selling Charlotte as a destination to work, live and play. I established the book's brand and market visibity by implementing comprehensive social media marketing campaigns with key messages to target market segments through brand web site , Face book business page, Twitter promotional campaign, YouTube author videos, media blog. and Pinterest. Implemented PPC Campaign with Google ,Facebook Ad Campaign and Living Social promotional campaign. The book sold 6000 copies in its first year and the 2nd edition printing arrived in April 2012. My strategy for book sales and promotion included frequent author presentations to area professional , civic and non-profit organizations.

• Regional Director of Marketing & Sales at Hilton Corporation

  January 2003 - February 2011 | Charlotte MC

  Hilton Charlotte Center City Charlotte N.C.400 room full service hotel with 35,000 s.f. of event space adjacent to the Charlotte Convention Center . Hilton Washington Dulles Airport 450 room airport conference hotel with 45,000 s.f of event space. Regional Director Sales Marketing - (Nov 2009-Feb 2011) Director Sales Marketing - (Jan 2003-Nov. 2009) Hilton Charlotte Center City Responsible for fiscal revenue and divisional operations budgets and strategies to produce both short and long term profitability. Implementation of marketing strategies and product roll outs through traditional media, digital marketing, social media campaigns,and Hilton Honors Loyalty Program. 2010 exceeded room revenue budget of $20 million by +$1,020,080 during worse economic recession in last 10 years . Managed all sales and marketing issues associated with $30 Million , 2 year total hotel renovation project.including client contractural issues, Grand Re-Opening print and digital ad campaign, P.R. Communications with local press and national travel writers and major Grand Re-opening event for media, key clients and community leaders. Responsible for Key account strategies and management . Established key sales value messages to targeted markets and coordinated more effective photography used to develop sales proposals ,web site enhancements, social media communications,press releases,print and digital ads. PPC campaigns and in hotel mechandising which resulted in excellent alignment between sales efforts and marketing support . Implemented a successful Strategic Sales and Marketing Alliance” with the 700 room Westin and Charlotte Convention Center “The Charlotte Convention Connection “which resulted in over $3.0 million in group convention sales in the first 2 years. I coordinated a communications and PR.campaign to promote the alliance with national trade pubications .

• Director of Marketing at G.F. Management Valley Forge Convention Complex

  September 2001 - December 2002 | King of Prussia PA

  Director Sales Marketing 328 Room Radisson Hotel , a 160 Rooms IACC certified Scanticon Conference Center and the Valley Forge Convention Center , with 150,000 s.f. of function and exhibit space, 450 seat Lilly Langtry’s Dinner theater two restaurants causal and fine dining and a high energy night club $30.2 Million annual revenues , $2.9 million departmental Budget, 32 direct report staff members. Rebranded facilty as Convention complex with new sales materials,print and digital Ad campaigns which resulted in a increase of new group and convention business. I trained the sales team on how to align their sales efforts and communications with the new marketing and brand value messages for more effective sales presentations. Redeployed sales territories and SIC segements to expand existing and open new niche markets and development of new key accounts

• Director of Marketing at Starwood Corporation Westin Hotels

  June 2000 - September 2001 | Philadelaphia PA

  Director of Sales and Marketing - 209 room center city Luxury AAA four diamond property with 16,000 s.f. of function space. Launched successful rebranding media and P.R. campaign when hotel changed from St Regis to Westin Brand . Established Starwood Preferred Guest Loyaly Program promotions and worked closely with Starwood Corporate marketing team to ensure local ads and PR messages were in line with Corporate brand identity standards. Hotel received top honor from Conde Nast Travel with a listing as one of the top 25 hotels in the world during my tenure. Implemented media and P.R. product launch for hotels roll out of Starwood’s “Heavenly Shower” brand initiative which was well received by Philadlephia's Corporate community and resulted in new trial business opportunties for the hotel .

• Area Director of Sales and Marketing at Stouffer/ Renaissance Hotels and Resorts

  June 1985 - May 2000 | Cleveland Oh.,Dayton Oh. Chicago Il. St Petersburg Fla,Nashville Tn.

  Area Director Sales Marketing - Renaissance Nashville 673 rooms attached to Nashville Convention Center Director Sales Marketing - Renaissance Vinoy Resort 360 room Historically preserved luxury Resort , St Petersburg Fla. ( Pre- Opening Sales Team) Director Marketing - Stouffer Hamilton Hotel 408 rooms . 52.000 s.f. function space Itasca Illinois Director Sales Marketing- Stouffer Center Plaza Hotel 300 rooms connected to Dayton Convention Center, Dayton Ohio Director Sales Marketing-Stouffer Tower City Plaza 500 rooms, 65,000 s.f. Function space, Cleveland Ohio. As Director I closed a contract for the largest single sale nationwide with the Renaissance brand of $2.5 million with a 5 year contract for the Gospel Music Association's annual Dove Awards nationally broadcast music awards show for Renaissance Nashville hotel. 1997 lead Nashville Renaissance sales team to achieve highest level of rooms revenue in hotel's history. Established Nashville citywide Marriott Event Booking Center and directed citywide multi-unit field sales team including Key Account strategies and brand positioning Successfully wrote nomination for Marriott’s Chairman’s Award for the top service team member in Renaissance brand worldwide Pre-opening Sales Director Vinoy Resort established business processes ,systems,sales and marketing strategies, and trained sales team 1994-2000 Chairman of the Nashville Convention Collection a strategic sales and marketing alliance of 11 hotels Convention Center and Nashville arena ,that cooperatively sold uptown Nashville as convention destination in competition with Opryland Hotel

Greg Greenawalt's Education:

• University of Southern California

  1977 – 1979
  Business Administration
  Concentration: Marketing

• University of California San Diego

  1976 – 1977
  Concentration: Biology

Greg Greenawalt's Interests & Activities: